As country music fans continue to embrace streaming, their listening habits are propelling country artists up the Hot100. 📈
’ crossover juggernaut “The Bones” at No. 13, seven country titles are in the top 40 of the all-genre Hot 100 chart for the week ending April 25. On the same chart a year ago, only one country song was in the top 40. The Hot 100
As evidenced by some of those names just mentioned, this also comes at a time when women artists are having their best showing on Country Airplay in years.there were five female-inclusive acts in the top 20 of the Country Airplay chart -- in sharp contrast to the chart dated Dec. 8, 2018, when, for the first time in the then-29-year history of the chart, there werewithin the top 20. Female country artists, such as Shania Twain and Faith Hill , have a strong history of crossing over to pop.
“As a format, our consumers were slow adopters,” says Steve Hodges, Sony Music Nashville executive vp, promotion and artist development. “We’ll never be as big as hip hop and pop, but we’ve had a proportionate amount of ground to gain. The audience is leaning in to streaming.” “Heartless” “opened up a wider audience 100 percent,” says Seth England, partner in Big Loud Records, home to Wallen. “Diplo’s name was the Trojan horse that got the song on, but it was Morgan’s voice that people heard. We’ve seen consumption of his core catalog go up following that.” Adds Kline, “If you’re reaching millions of followers of another artist who aren’t familiar with your artist, there’s incremental growth there.
“Now there are three really big powerful partners and that’s healthy for the genre,” Kline says. “We’ve had Ingrid Andress in Apple’s Up Next program. That was our first country artist in there. The partners are really putting their money where their mouths are when they say they’re committed to country music and exposing country artists across the platform, not just to the country listeners.”
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