Why Meta's Twitter rival Threads isn't available in the European Union
since January 2012, making a jibe at Twitter by using a popular Spiderman meme that appears to acknowledge that apps have a similar interface.Users on the social media app can share posts of up to 500 characters, as well as links and multimedia. Much like Twitter, it has ‘like’ and ‘comment’ functions but no direct messages can be sent. Threads is linked to Instagram, Meta’s photo-sharing app with over 2 billion users, and allows users to sign up using their Instagram usernames and networks.
But despite the obvious appetite for the new app, privacy concerns have prevented Meta from rolling the app out in many European countries.The release of Threads in the European Union was postponed amid regulatory uncertainty about how the app will use personal data. This is because of the E.U.’s Digital Markets Act, which includes provisions for sharing user data across multiple platforms. Meta must await approval from the European Commission, the E.U.
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