Stefan Deeran is the cofounder and COO of Vendelux, a leading AI platform for event marketers and conference organizers. Read Stefan Deeran's full executive profile here.
Whether personal or professional, bonds are formed through interactions, and meeting people face to face is often the most impactful approach. Sharing the same space as one another presents spontaneous opportunities to discuss common interests and engage in activities together while building trust along the way. Those in-person interactions can have lasting impressions that go beyond a simple conversation.
We already know in-person events are the most valuable marketing channel, so this connection between mass content proliferation and the rising value of trusted experiences with validated humans makes sense.Relationships work best when built on a foundation of trust and authenticity. Social interactions like sharing stories and common experiences are an easy way to develop those relationships and they are often more memorable, making follow-up conversations that much easier.
More often than not, work calls might kick off with a quick “Hi, how are you doing,” but the conversation quickly turns to the purpose of the call. Don’t get me wrong, this is a good thing, working hours would either be much longer to compensate or nothing would actually get done. But as discussed above, relationships are built on deeper connections than status updates. In-person events are where that magic happens.
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