The real-world ramifications that are directly caused by the global bootleg market stopped one 'real-fake' shopper from buying faux replicas.
A few weeks ago, I was waiting for a bus from New York to Boston carrying a huge plastic bag. Its shape and texture resembled one of those heavy-duty Ikea bags, but it was instead tan-gray—the hue of Soylent—and monogrammed with both Chanel’s iconic interlocking Cs and the word “Ceanul.” It was so absurdly fake that it was hilarious. This obviously wasn’t a try-hard counterfeit; no one was trying to copy and make a buck off a classic bag style from the storied French fashion house.
I have never been to China. I bought that bag in the Caucasus country of Georgia, which from the north hugs Russia, and spreading toward its south, borders Azerbaijan, Armenia, and Turkey. When I was there, I snagged around a dozen other versions of the bags in various sizes with the Chanel monogram, as well as riffs on Gucci, Fendi, and Louis Vuitton x Murakami logos. It is the type of cheap thing that unknowing grandmothers lug potatoes in, or that merchants use to transport goods.
And it is, in some ways, a problem of the brands’ own making: By selling wildly overpriced T-shirts stamped with their logos simply to enjoy the profit margins, their products become incredibly easy to replicate. This past summer I was in Odessa, a port city in Ukraine. Their bazaars have dozens upon dozens of those real-fake Gucci logo T-shirts that are priced atbut are going for $10 at the local Odessa market.
So why was that woman asking me about my bag and China, a country over 3,000 miles away from Georgia? The fake market has a silk road of its own, spreading from Asia to Europe like a spiderweb, and Ukraine—where I spend a lot of time, and where I have bought plenty of “funny fakes”—is considered one of the highest volume transit points of. Georgia is right next to Turkey, another major origin point of fake trafficking.
But there are too many real-world ramifications that are directly caused by the global bootleg market. The industries that are affected most by the production of fakes include leather handbags, clothing, and footwear, all of which come directly after the first culprit of fake production, perfumery and cosmetics. During a March 2019 conference in Paris by the OECD , the director of public governance, Marcos Bonturi, spoke about the numbers behind bootlegging.
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