The wave of transparency that came for makeup and skincare is bound to come for fragrance, too. Writer Jane Daly explores why it’s time for the perfume industry to spill the beans.
to analyze popular scents, educating perfumistas on what’s really inside each bottle. While quite technical, his posts uncover what equate to honest recipes for beloved fragrances. “It is important for the consumer to see the comparison between the advertised notes versus the actual materials in the formula,” he says. “We hope by providing the raw data that experts will disclose more on this subject that has been kept secret by the perfume brands.
“Perfume companies are allowed to keep secret whatever they like. as long as it does not break the law. What they are not allowed to do is lie, as in false advertising,” says Luca Turin, a biophysicist and an author with expertise in the sense of smell, perfumery, and the fragrance industry. He and his wife, Tania Sanchez, are best known for thethey’ve written. The volumes are bibles among perfume lovers.
There's also the issue about perfumer and supply-chain transparency. “Who is the visionary behind the scent? Where are ingredients sourced, and are the local communities properly respected and compensated?” asks Valerie March, a fragrance educator and influencer who goes by @thenichesampler on
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