Austin Russell is trying to prove that automotive-safety systems with lidar — the technology at the core of his company — are safer than those without.
LAS VEGAS — Luminar Technologies Inc. Chief Executive Austin Russell climbed into the back seat of a Tesla Thursday morning and told the driver to floor it toward a child.
With lidar, “you get an extreme level of confidence for what’s ahead because you know and you can measure exactly down to centimeter-level precision what’s there,” Russell said while conducting the demo with a MarketWatch reporter. “Whereas with cameras, it’s just guessing what’s going on ahead. It doesn’t really know how far away the object is or where it is — it’s just guessing.”
In a CES press conference and in discussions with MarketWatch, Russell presented Luminar as more than just a lidar company like those others. The sensors are largely seen as commodities — Russell described the general view of lidar as “white-box,” or generic, tech. But he is trying to develop an entire ecosystem around his company’s sensors and attempting to brand the company to consumers as well as car manufacturers.
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