“But selling merchandise of women athletes, particularly for men, breaks new ground.”
wore Michael Jordan jersey dresses, and Da Brat, Missy Elliott, and Aaliyah regularly wore personalized baseball and basketball jerseys.
Rebecca Lobo, the mid-90s superstar at the University of Connecticut, says her college jersey was never for sale. In 1992, some 40,000 women played Division I sports, compared to 80,000-plus now. Fans could buy jerseys of male college athletes at campus stores and through mail-order catalogues, but the closest anyone got to dressing in her No. 50, she says, were young fans whose “parents had taken them to Michael's, and they got a Sharpie and made a shirt.
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