Getir's acquisition of Gorillas is the latest consolidation move for the rapid delivery space. Here's why analysts say ultrafast couldn't hack it in the US.
This story was originally published in August 2022. Days before launching his ultrafast-delivery business in New York City last year, Kağan Sümer, the CEO of Gorillas, based in Berlin, vowed to break US shoppers' habit of Costco-style bulk buying.in May 2021,"but you will not need it, because we're giving you things when you need it."Ultrafast-delivery businesses are collapsing as fast as they built up.
, Chicago, Boston, and San Francisco. They hoped to seduce city dwellers with doorstep delivery of groceries in 15 minutes or less.
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