Rodgers & Hammerstein are this year's unlikely GRAMMYs power duo Here's why ⬇️
) or TV . “These songs and shows are timeless,” says Bill Gaden, president of Concord Music Publishing North America. “It’s important that people understand we’re open, and we’re creative — we want people to look at our material in new and different ways.”win on Grammy night, the Rodgers & Hammerstein Organization is already cleaning up. . It owns 90% of the publishing on “7 Rings” and 100% of.
Because Rodgers & Hammerstein weren’t just great composers — they were savvy businessmen, too. “They were smart enough to never let any [of their own] rights go anywhere else,” says Gaden. That makes the Rodgers & Hammerstein Organization fairly unique: “We do all rights in-house — so we can market the brand and think about the bigger picture.”
And the organization is indeed actively marketing its composers’ music like a publisher for an active songwriter would: Its social media team regularly searches for famous artists who might be interested in R&H songs. Even Frito-Lay recently arranged a synch license for a commercial featuring a new version of “My Favorite Things” sung by Anna Kendrick . “The stars are aligning for us,” says Gaden. “It’s up to us to continue that momentum.” And “nothing,” he adds, “does that like a Grammy.
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