Not all name changes work 😬
— which is more than an hour long — featured CEO Mark Zuckerberg introducing the company’s take on the metaverse. It’s highly produced, with gorgeous graphics and no acknowledgment of Haugen's allegations, or the accompanying PR crisis.“There were definitely intense reactions,” said Gosline.
“Being known as Facebook or Google is really limiting when what you really are is a house of brands,” said Kahn. The house of brands approach prevents "contamination between brands, diversifying risk,” Kahn told Yahoo Finance.“You may have a problem with Amazon , but you still listen to Audible, or shop at Whole Foods, so this kind of brand separation is very valuable,” she said.
“I think [Facebook's] certainly trying to say that the name change is because there’s a shift in strategy and not because of negative baggage, but I suspect both things are actually true,” said Williams. Likewise, Google’s switch to Alphabet is about communicating that Google is bigger than search, or even Google-branded products.
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