Why the Coronavirus Pandemic is Philanthropy's Big Moment

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Why the Coronavirus Pandemic is Philanthropy's Big Moment
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Why charities like the United Way are built to tackle Covid-19

This is philanthropy's shining moment. The pandemic caused by SARS-CoV-2 is exactly the kind of challenge for which philanthropy is ideally suited, and philanthropists realize it. They're stepping up big time.

At the next level down, according to Brian A. Gallagher, president and CEO of United Way Worldwide,"We've raised $382 million in response to Covid." Those examples don't include the checks being written by everyday Americans to food banks and community chests. According to Thad Rosenfeld of Meals on Wheels of Central Texas, they've seen a surge in the number of volunteer applications.

The pandemic has prompted a fundamental shift in donor behavior. It makes the intangible tangible and the path clearer. It’s been a universal WAKE-UP CALL.

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