With projects like the Mayfair Group’s “Answers May Vary” pop-up in Los Angeles in May, Mayfair’s podcast (#Mayfairworld), and the consistent messaging on its social media, the brand’s mission is to shift the conversation around mental health and showcase vulnerability as a strength.
“The way that mental health is perceived in the world, we kind of shame people for being vulnerable about the things that they struggle with. And we tell them to just sweep it under the rug, go to work, put on a brave face, and get through it. That's why I struggled silently for so many years.
Part of this impact was the “Answers May Vary” installation, which brought Mayfair’s social media feed to life and included cake displays that read"I'm rooting for you,""It's okay to display your emotions" and the campaign messaging,"Thank you for asking about my mental health! How's yours?" The purpose of this concept was to de-stigmatize and normalize the conversation surrounding mental health. This goal and mission especially resonates in a time where we are gradually transitioning back into the real world — after people have been longing for IRL experiences and spaces where people can connect.
Another way this mission can scale and be accessible to everyone is via the Mayfair Group’s podcast, which serves as a platform for these types of real conversations.
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