The ugly-cool show brand has been reinventing itself as a Gen Z fashion icon — and the all-American boots are perfect for Halloween costumes
The latest look from Crocs is a giddy-yup, according to its many online fans. And it may be the perfect touch to your cowboy or cowgirl Halloween costume.
The announcement certainly drew plenty of customer and media attention, with “Croc cowboy boots” breaking out as a Google trend over the weekend, and plenty of people sharing their excitement on TikTok. Indeed, Crocs has been on quite the journey since the company launched its bulky, rubbery slides for boaters in 2002. It started as a divisive fashion piece , as fans praised their comfortable fit and price tag while critics like “Project Runway” style guru Tim Gunn dismissed them as “plastic hooves.”
Crocs nearly declared bankruptcy during the Great Recession, and closed 160 stores while restructuring in 2018. Yet it emerged as post-pandemic success story as Americans further embraced more comfortable clothing. What’s more, celebrities have sported the shoes — who could forget Roots drummer and producer Questlove rocking a gold pair to the 2021 Oscars? — and luxury fashion house Balenciaga collaborated with the brand that same year to create stiletto Crocs. Yes, stiletto Crocs.
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