TikTok has remained more of an oil spill than a natural part of the American political ecosystem heading into 2023.
with the most viewing time per user. And still, national campaigns remain addicted to buying ads on television.
Then there are the generational tensions around digital strategy when it comes to spending on newer social media platforms like TikTok and Twitch—which allows real-time donations during live-streams with minimal friction for those with an account—compared to the old reliable staples of Facebook and email.
With access to more technology and more ways to reach people than ever before has also been met with noxious levels of spam, eliciting an equal and opposite reaction from the public. “That’s not to say that it couldn’t work in the future, but I think there’s not an existing culture of that,” the strategist said, requesting anonymity because of their current employer. “There is a culture on Twitch of subscribers and supporting streamers. That’s different than like having to fill out a form.”
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