Why does what we see influence what we hear? The ‘McGurk effect’ could take you down a YouTube rabbit hole.
In Head Trip, PopSci explores the relationship between our brains, our senses, and the strange things that happen in between. MANY ILLUSIONS are products of mismatched sensory inputs, evoked when one sense contradicts another. One of the most startling—and easiest to try by yourself—of these illusions is the McGurk effect, an audiovisual illusion first described by Scottish psychologist Harry McGurk and his assistant John MacDonald in 1976.
” The existence of this spectrum suggests that the effect—and thus the interaction between vision and hearing in multisensory processing—is more complex and nuanced than many scientists once believed. It also suggests the whole concept of “illusion” is worth re-examining. We tend to assume that experiencing an illusion constitutes a failure of our senses—that we’ve been fooled, and that in the process, we’re coming up against the limits of our brains’ ability to make sense of the outside world.
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