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, whose own preferred flavor of cursed content involves visual gags like a man holding a medieval sword as a small chihuahua pokes its head out from his shirt or an alligator wearing green sunglasses and a tiny yellow sweater traipsing along the beach.
"Memes spread well when they resonate," says Ryan Milner, an assistant professor in communications at the College of Charleston and author of a book about the rise of meme culture,Milner points out that most of the time, memes resonate because they're either funny or sentimental. But in the case of cursed images, they"resonate because they're creepy, because they're scary.
"We are drawn to 'cursed images' because they somehow present us with a nagging ambiguity," says Francis McAndrew, a professor of psychology at Knox College."Things that we cannot quickly make sense of trouble us and hold our attention, and we feel compelled to analyze them until we feel as if we understand them."
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