By 2018, Trader Joe's had sold an estimated 1 billion bottles of Two Buck Chuck.
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“When asked how Bronco Wine Company can sell wine less expensive than a bottle of water, Fred T. Franzia famously countered, ‘They're overcharging for the water — don’t you get it?’” Bronco Wine Company wrote in a statement. , Franzia worked in sales at the family business and later founded Bronco Wine Company in 1973 alongside his brother and cousin. purchased Charles F. Shaw Winery for $27,000
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