This is the future of retail, people:
The weekend-long event helped foster and empower the digital platform’s strong community of Gen-Z fashion entrepreneurs.On Friday night, a line snaked around the corner of Broadway and Howard St. in New York City's Soho, as different cliques and crews of Very Stylish People waited for their chance to experience Depop Live, the online marketplace's first-ever weekend-long event, which officially opened to the public for free on Saturday through Sunday.
It wasn't until about three months ago that the idea for Depop Live took the shape of what was seen over the past weekend: two days of immersive experiences to help foster and empower its strong community of fashion entrepreneurs. The company invited 50 of its best and favorite sellers to set up shop within Depop's rented space, which was divided into some of the app's top categories: Y2K, vintage, streetwear and secondhand designer.
"I was doing so well on it that I wanted to continue selling. I ended up dropping out and going into Depop full time," says McFadden. "Over the past few years it's transitioned into me just selling random clothes from my wardrobe to me doing designs, to me doing an international styling service that I can just sell on Depop now." About seven months ago, she uprooted her life in her hometown in Canada and moved to L.A. where she opened her own office.
"[Depop Live] is showing the incredible breadth and variety of this kind of creativity coming from a really young generation," says Semple. "We love the fact that we're very focused on Gen Z because you have all of these young creatives. They're the ones reshaping everything. They're reshaping social values, creativity, entrepreneurship and seeing the different ways they're pushing fashion.
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