'Mama, just killed a man,' sings Indonesian President Joko Widodo duri...
JAKARTA - “Mama, just killed a man,” sings Indonesian President Joko Widodo during a recent ride in a local YouTube celebrity’s car while Queen’s Bohemian Rhapsody plays in the background.
The team, comprised mainly of people in their 20s, has a sleek, high-rise office in central Jakarta. On a recent visit, Reuters saw the team’s data of social media activity on the Indonesian presidential election displayed on LED screens covering one wall of a conference room. “Just because of the sheer size of that voter base, the millennials will play an important role in deciding the direction of the election,” said Djayadi Hanan of pollster Saiful Mujani Research & Consulting.
But since taking office, aides say, young supporters “no longer recognized” the president and he was advised to project a more relaxed image. Analysts say Prabowo is less popular among young voters, in part because of a strongman image stemming from his time as special forces chief under authoritarian ruler Suharto. Aides have suggested softening the image of the 67-year-old, so he now wears a khaki shirt and aviator sunglasses at campaign rallies.
Prabowo’s running mate, businessman and amateur marathon runner Sandiaga Uno, was chosen in part for his massive appeal both online and offline with young and female voters.
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