Tesla Inc has always shown disdain for marketing, with CEO Elon Musk boasting hi...
) has always shown disdain for marketing, with CEO Elon Musk boasting his company does not advertise, instead using the money it would have spent to develop products.
Case in point: Wang Yubo, a 30-year-old marketing executive and Tesla car owner, was invited by the company to burnish his driving skills at a Shanghai racing track this month. It held three such events for auto reporters, social media influencers and a handful of owners in August - one in Beijing and two in Shanghai and plans to expand to other big cities such as Guangzhou and Chengdu.
The sources were not authorized to speak to the media and declined to be identified. Tesla declined to comment.Helping raise his profile in China, Musk is currently visiting the country and on Thursday held a discussion with Alibaba’s Jack Ma at an AI industry event, although they avoided controversial issues like the U.S.-China trade war.
That would translate to nearly four times the number of imported Model 3 vehicles sold in China per month this year, according to figures from research firm LMC Automotive. The sources added, however, that Tesla is spending far less than what a conventional carmaker in China would be spending on marketing.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tesla hikes prices for Model 3, other cars in China amid weaker yuanU.S. electric vehicle maker Tesla Inc had raised prices for some vehicles in Chi...
Read more »
Tesla pauses insurance sales for an 'algorithm update' just hours after launchSome customers said the rates were more expensive than third-party insurance, despite Tesla's promises it would be cheaper.
Read more »
“He’s Full of Shit”: How Elon Musk Gambled Tesla to Save SolarCityThe controversy over SolarCity, which has dovetailed with questions about Musk’s mountain of debt and profit shortfalls, offers a window into the mindset of America’s most outlandish CEO.
Read more »
Take a look inside the Volvo factory built to produce its new high-powered Tesla rivalVolvo subsidiary Polestar has opened its first production facility in Chengdu, China. It will produce theautomaker's first car, the Polestar 1.
Read more »
Tesla starts selling its own car insurance in CaliforniaTesla began selling Tesla Insurance for its cars in California on Wednesday.
Read more »
Tesla says its insurance is now available CaliforniaElon Musk's company said the coverage will roll out to other states 'in the future.' Few other details were offered.
Read more »