Wizards of the Coast President Believes Dungeons & Dragons Is 'Really Under-Monetized'

Are more microtransactions coming to Dungeons & Dragons?

Hasbro executives believe that the Dungeons & Dragons brand is heavily under-monetized, with moves being made to expand the game beyond the tabletop roleplaying game bookshelf. Earlier this week, Hasbro CEO Chris Cocks and Wizards of the Coast president Cynthia Williams spoke to investors at a UBS virtual fireside chat.

Cocks added that Dungeons & Dragons had a high brand awareness, on par with that of franchises like Lord of the Rings. However, the brand itself is currently limited primarily to the tabletop gaming realm. Cocks spoke about upcoming plans to expand the franchise with the Dungeons & Dragons: Honor Among Thieves movie and the AAA Baldur's Gate 3 game as the first steps to growing the brand.

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