Would You Buy a Luxury Watch Online?

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Would You Buy a Luxury Watch Online?
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You can feel perfectly comfortable with buying a luxury watch over WiFi

IF YOU’RE IN the market for an $18,600, 18-karat-gold Vacheron Constantin wrist watch but can’t imagine peeling yourself off the couch, you’re in luck. Log onto MrPorter.com and you can buy one as seamlessly as a $35 J. Crew T-shirt. And if you live in New York or London and want it on your wrist by the time you’re scarfing down dinner, you could even have it messengered over.

In the era of Amazon Prime, buying a luxury ticker with just a few clicks may feel like no big deal. Yet while other luxury-goods segments have adapted...

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