Chinese authorities have notified Disney that “Avatar: The Way of Water” will be released in China on Dec. 16, the same day it is slated to be released globally, according to people familiar with the matter
Two recent Marvel films were blocked from release in China after comments that the Chinese government viewed as insulting, made by the director of one movie and a star actor of the other, were unearthed and circulated in the country.
While Disney hasn’t revealed the “Avatar” sequel’s budget, Mr. Cameron, the director, said in a recent interview in GQ magazine that the “Avatar” sequel was “the worst business case in movie history” and that it would have to be the third- or fourth-highest-grossing film in history just to break even. Disney has said that it plans to make five Avatar movies in total.from 2009 grossed nearly $2.
It also sparked a boom in multiplex construction in China, as Chinese audiences flocked to see the film in 3-D and as government authorities sought to encourage consumers to spend more money at shopping centers, where many cinemas in China serve as anchor tenants. Theaters saw lines for the first “Avatar” up to six hours long, and scalpers sold tickets for $100 apiece, according to Richard Gelfond, chief executive of the movie technology companyIn Beijing, Chinese authorities closed an IMAX theater so high- ranking party members could watch it at a private screening, he said. Before the 2009 movie, IMAX had 14 screens in China, but now has 800, with 200 more contracted to be built.
“Everything changed after ‘Avatar,’” Mr. Gelfond said. “It was really the match that lit the entire movie industry” in China.Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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