WSJ News Exclusive | PricewaterhouseCoopers to Pour $1 Billion Into Generative AI

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WSJ News Exclusive | PricewaterhouseCoopers to Pour $1 Billion Into Generative AI
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Accounting and consulting firm PricewaterhouseCoopers plans to invest $1 billion in generative AI, including recruiting and training workers and targeting acquisitions

PricewaterhouseCoopers LLP plans to invest $1 billion in generative artificial intelligence technology in its U.S. operations over the next three years, working withThe accounting and consulting giant said the multiyear investment, announced Wednesday, includes funding to recruit more AI workers and train existing staff in AI capabilities, while targeting AI software makers for potential acquisitions.

For PwC, the goal isn’t only to develop and embed generative AI into its own technology stack and client-services platforms, but also advising other companies on how best to use generative AI, while helping them build those tools, said Mohamed Kande, PwC’s vice chair and co-leader of U.S. consulting solutions and global advisory leader., the underlying software that drives ChatGPT, to build and run apps in Microsoft’s Azure cloud.

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