Here is the list of the biggest media brands by based on social following.
As people spend more time using their phones to follow the news and trends, social media has become increasingly important for media brands to reach readers.
Last year, almost 58 percent of all web visits were driven by mobile use and the remaining 42 percent came from desktop, according to researcher Perficient Digital. Although desktop use retains people for longer than mobile mobile is still driving traffic and reach, something media brands need to grow in order to gain ad revenue. And they are gaining on it. Researcher eMarketer projects ad spend for mobile will hit $93 billion this year, making it the largest single ad market in the U.S.
While search is vital to any media company’s brand and to driving traffic, social media also does that, as well as raise awareness of a magazine or news outlet more generally. Given its continued reach and importance, here WWD breaks down the 13 biggest media brands by social audience as of June, combining Facebook, Twitter and Instagram.
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