X, the social media company formerly known as Twitter, said Tuesday (Aug 29) it would now allow political advertising in the US from candidates and political parties and expand its safety and elections team ahead of the 2024 presidential election. Before billionaire Elon Musk acquired the company in October, Twitter had banned all political ads globally since 2019. In January,...
X, the social media company formerly known as Twitter, said Tuesday it would now allow political advertising in the US from candidates and political parties and expand its safety and elections team ahead of the 2024 presidential election.
The move to allow all political ads in the US could help X grow its revenue at a time when many advertisers have fled or reduced spending on the platform for fear of appearing next to inappropriate content. The company said it would create a global advertising transparency centre, which would let users see what political ads were being promoted on X, and added it would continue to prohibit political ads that spread false information or seek to undermine public confidence in an election.
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