Yep, your favorite grocery item has shrunk. Blame it on inflation | via nolisoliph
Upon the release of a “large” version of a fast food chain’s popular pocket pie some time ago, a friend said, “E ’yan naman talaga ang size dati niyan e.”
My sister, who alongside me grew up on tinging tsitsirya , swears she can now count with a single hand the number of nuts in one pack of her favorite P1 kukutin.. Economists link this to rising global prices of petroleum, fertilizer, and crops like corn.As a response, companies trying to hide the effects of inflation on their products are shrinking packages to justify sticking with prices that consumers are used to, a.k.a. shrinkflation.
Consumers are more likely to notice a hike in prices than shrunken serving sizes. Photo by Viki Mohamad/Unsplash This is why you might have noticed that your favorite chocolate bar may have gotten smaller, what was once a tall bottle of carbonated drink is now of a stout stature, and why tissue paper has gone thinner.
But it doesn’t happen overnight. The adjustment in package size is a gradual process. And the thing is, once it’s been shrunk, it’s likely that it will not return to its original size, much like your favorite sweater that you accidentally put in the washing machine. BUT as inflation eases, competition *might* force manufacturers to lower prices or in some cases, reintroduce larger packages.
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