Instagram's new checkout option lets users purchase products and manage orders directly on the app.
On Tuesday, the photo-sharing platform announced a new checkout option that lets users purchase products and manage orders directly on the app.The feature will be initially available to people in the United States for 20 brands, including H&M, Kylie Cosmetics, Nike , Warby Parker and Zara. More brands will be added in the coming months, the company said. "Since our earliest days, people on Instagram have loved to shop," the company wrote in a blog post Tuesday.
"Enabling the entire transaction to occur within the same interface without going outside [the app] may not sound like a big deal, but that's when most of the [traffic] leakage happens," he said.Instagram users will be able to tap a shopping product tag to see more details, and a"Checkout on Instagram" option will appear. Users then enter information, such as their payment method, shipping address, billing information and email.
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