YouTube creator Preston Arsement used his success online to invest and further monetize his brand, from merchandise to game development.
Preston Arsement, commonly known as"Preston" online, grew his digital YouTube brand into a fulltime business, hiring 24 people to help him.
In response to his fame, Arsement said parents of his fans will often show up to his office uninvited, bringing their children to see him. He will do things like wearing a hat if he wants to avoid getting recognized, and said his younger siblings are also often recognized from being featured in his videos.When Preston Arsement first started to gain a following online, he had no idea he would eventually hire his parents as part of the 24-person team working for him.
This partnership was when Arsement and his family began to realize that YouTube could become more than a hobby, he said. "We had no legal agreements in place - none whatsoever," Arsement said."That's when I put my mom on [the team]."
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
U.S. has lost 24 million acres of natural land in 16 years: independent reportThe United States has lost the equivalent of nine Grand Canyon national parks, o...
Read more »
U.S. has lost 24 million acres of natural land in 16 years: independent reportThe study by progressive think tank Center for American Progress titled "How Much Nature Should America Keep" said the U.S. needs to set a goal to protect 30% of land and oceans by 2030 to stem the rapid decline of natural areas, which will protect the country from the worst impacts of climate
Read more »
Indian Streamer Alt Balaji Notches 20 Million Subscribers in Crowded OTT MarketIndian streamer Alt Balaji has notched more than 20 million paid subscribers as of the end of the first quarter of 2019, building a customer base by keeping prices low and courting viewers outside …
Read more »
Discovery U.S. Ad Revenue Rises 6 Percent Despite Ratings, Subscriber DeclinesThe cable networks company, which is led by CEO David Zaslav and last year closed its $14.6 billion acquisition of Scripps Networks Interactive, reports its latest financials.
Read more »
Building Workplace Values: Steps To Help Your Business Foster EthicsBy investing in an ethical workplace with specific values, small businesses can maintain the trust they've already earned with consumers—and build even more.
Read more »
8 Deep Questions That Will Help You Build Your Most Successful Business YetIf you were starting a new company today, what would you create to put yourself out of business?
Read more »