YouTube launches Primetime Channels, bringing streaming services into its main app

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YouTube launches Primetime Channels, bringing streaming services into its main app
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YouTube has announced that it is bringing streaming service content from SHOWTIME®, STARZ, Paramount+, and more into the main app.

YouTube is bringing streaming service content into YouTube TV—wait, no…the main app?!, the company has announced Primetime Channels, a new feature that brings content from streaming services you are subscribed to into the main YouTube app. The company says that, at launch, the feature will include content from SHOWTIME®, STARZ, Paramount+, and more:

Primetime Channels will start with availability in the United States and offer content from thirty streaming services. Jeff Shultz, Chief Strategy Officer and Business Development Officer of Paramount Streaming, said that the streaming service was “excited to expand our partnership with YouTube.”

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