YouTube is shutting down a shopping program it had been quietly testing with influencers
YouTube was paying some creators to test to the tool, part of a"tag products" pilot program.YouTube is shutting down a tool that let creators tag third-party products in their videos with shoppable links.
"As we invest in the affiliate program as a long-term solution to earn from tagging products on YouTube, we'll be phasing out the ability to tag products from other brands and related short-term incentive programs,"That blog post suggests YouTube's removal of the tagging tool could be a step toward a more robust program, perhaps one in which customers check out directly on the platform, rather than a pullback from the affiliate model more broadly.
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