Lockdowns have created a boom time for online content. YouTube says its data show more than 500% increases in views on March 15, compared to the daily average for rest of the year, for personal activity videos with the terms 'at home' or withme.
"My views have gone up dramatically not only on YouTube but on every social platform -- on Facebook, Instagram and TikTok," she said by email."On YouTube, views have gone up by about 40% and watch time has gone up by as much as 50 percent."
Alex Alonso, a Chicano and Latino studies professor at Cal Sate Long Beach, has 272,000 subscribers on hisYouTube channel, where he often posts interviews with gang members and explains the history of their Southern California neighborhoods. He says views have been higher than normal, and he believes that, despite the mass shutdown of retail stores, online shopping will keep ad dollars rolling in for YouTube creators.shows a slight dip throughout March, but Hoover said such revenue can also be seasonal, with the holidays traditionally producing the best results."I'm happy that I'm still able to work safely and within the rules," the car enthusiast said.
YouTuber Tyler Hoover, star of television's "Car Issues," says he'll only make videos inside his home garage during isolation. said she doesn't expect a boost from isolated audiences because the wave of new viewers has prompted creators to make too many videos. "With so many users watching YouTube and content creators trying to produce content, you end up with more content then can be consumed," the 32-year-old Ohioan said by email."Some older videos have had a rediscovery with new views, but newly created content is not receiving as many initial views as prior."
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