The decision could cut the platform's ad revenues by 10% (or $50 million annually), according to an industry analyst cited in the report.
YouTube has been under investigation by the FTC for violating children's privacy laws, specifically that the video giant had been collecting the data of children under the age of 13 — a violation of the Children's Online Privacy Protection Act . On Tuesday, Bloomberg reported that as an apparent attempt to appease regulators, YouTube plans to end its practice of allowing"targeted" ads on videos that children are more likely to watch.
YouTube has been under investigation by the FTC for violating children's privacy laws, specifically that the video giant had been collecting the data of children under the age of 13 — a violation of the Children's Online Privacy Protection Act . On Tuesday, Bloomberg reported that as an apparent attempt to appease regulators, YouTube plans to end its practice of allowing"targeted" ads on videos that children are more likely to watch.
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