Boxing has recently emerged as a popular way for YouTubers to settle beefs, attract attention and fire up their fans. But 'Creator Clash' aims to de-emphasize online drama, and instead “entertain and raise money for charity.”
. Much of the hype around influencer matches, like most boxing events, is predicated on showboating, betting and trash talking.
Jomha said that the sport of boxing itself has enough drama to focus on and that the main goals of Creator Clash are to “entertain and raise money for charity.” This year, the event is bigger, with three additional fights, more commentators, 15 charity partners and a venue that’s double the size . In addition to the charity aspect, several fighters told NBC News that the event allowed them to try something new, meet other influencers and get out of their comfort zones. Influencers and fans have praised Creator Clash for the positive energy, collaboration and good sportsmanship around the event.
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