French contemporary brand Zadig & Voltaire’s U.S. sales skyrocketed in the third quarter.
Sales across the EU were also strong, ringing up an additional 21.4 percent in the third quarter. The company also opened a flagship on this side of the pond, staking its claim in London’s new Battersea Power Station in October.
The rock-chic label has been repositioning itself and emphasizing its French roots under designer Cecilia Bönström. After several seasons of showing in New York, itand will continue to show in its home city going forward. “This result stems from the strong branding strategy we deployed starting June 2022 and the affirmation of our ‘effortless luxury’ status. From this starting point, we engaged in putting creativity, brand reputation and visibility at the heart of Zadig & Voltaire’s strategy,” said director of communication and influence Jordan Henrion. Much of that effort has focused on TikTok, and outreach to younger consumers on social media.
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