AEG on why RealHughJackman's arena tour can't be duplicated: 'People will lose a lot of money trying'
“It is unprecedented. A lot of us would count this as the biggest surprise of our career,” says AEG Presents senior vp global touring Rich Schaefer. “The U.K. and Europe went on sale before the U.S. did. I remember I woke up at four in the morning and got on the phone with [AEG Presents U.K.’s] Toby Leighton-Pope, whom we did this tour with. I said. ‘How are we doing?’ And he said, ‘It’s insane.
In June, The Man. The Music. The Show. -- which kicked off in May and has dates scheduled internationally through October -- sold nearly 230,000 tickets, including a six-show run at the O2 Arena in London June 2-7 that brought in about $7.5 million. The mini-residency earned Jackman the No. 8 spot on Top Boxscores and helped secure AEG Presents the No. 2 position on Top Promoters. Schaefer shares how Jackman pulled it off.
Hugh’s a worker. I’ve managed bands my whole career, and I’ve never seen someone do six shows in five days. We did that in the Northeast recently. He is trained for this. He doesn’t go out late and party. He is very disciplined and delivers onstage for the people who are paying.You couldn’t do that with a traditional pop act. I don’t think their audience would want to come at one o’clock on a Saturday. It speaks to just how diverse his audience is. There were a lot of families at that show.
Having an actor tour with music from his films is a new concept. Do you think other promoters will put together more shows like this? I can tell you that a lot of people will lose a lot of money trying. I’m sure we’ll play around with the concept and see if there are other things that make sense, but there’s really not another person like this that is so multifaceted and can do what he does at such a high level.
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