The newly-created role impact both off-screen and on-screen representation for Prime Video.
Wayland — set to join later this year — has spent five years at the BBC and is currently head of creative diversity, responsibly for overseeing the broadcaster’s overall on-air diversity and inclusion strategies across its output. Prior to joining the BBC, she was diversity manager at ITV for a decade.
At Amazon, Wayland’s responsibilities will include working closely across the European originals, business affairs, public policy, marketing and other teams to deliver programs in the U.K. and across Europe designed to increase diversity, equity and inclusion across Prime Video and Amazon Studios.understands her role will also impact both off-screen and on-screen representation for Prime Video.
The hire comes less than a year after Amazon Studios released a division-wide inclusion policy and “playbook,” including guidelines for its collaborators in the creative community. Although written to be U.S. specific, Amazon’s European teams have since been creating their own adaptations.
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