LONDON Aston Villa’s new front-of-shirt sponsorship deal with an online betting firm is a “cynical attempt” at financial gain and ignores concerns about gambling sponsorship in sports, the Aston Villa Supporters’ Trust (AVST) said on Thursday. Villa have agreed to a...
The views of the supporters’ club were backed by Will Prochaska, a spokesman for The Big Step campaign, part of the charity Gambling with Lives.
As it stands, Villa are unlikely to back down. The club, while announcing the partnership, said in a statement that BK8 will make a contribution to a local charity in Birmingham for every sale of Villa’s third kit. AVST added that it had already highlighted the social and mental harms caused by gambling addiction and expressed concerns about BK8‘s “misogynistic” marketing practices in a joint statement with Villa fan groups in January.
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