Breakingviews - Three ways Walmart could help on U.S. gun violence

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Breakingviews - Three ways Walmart could help on U.S. gun violence
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(Reuters Breakingviews) - Responsibility for reining in America’s epidemic of gu...

The logo of Down Jones Industrial Average stock market index listed company Walmart is shown on one of its stores in Encinitas, California April 13, 2016. REUTERS/Mike Blake

Walmart has already done much to restrict its peddling of lethal weapons. The company raised the minimum age for purchases to 21 from 18 last year, and no longer stocks assault-style weapons or high-capacity magazines. It shows no signs of moving to an outright ban, which would be bold for the world’s largest retailer by sales. Nonetheless, there are three things it could do that need not be at odds with its imperative to remain profitable.

Second, Walmart could announce a strategic review into the financial impact of selling firearms. Dick’s Sporting Goods, which pulled assault-style weapons from its shelves in 2018, is doing just that, and has already said that guns and ammo carry lower margins than other kinds of sporting products. Besides, the case for stocking firearms is weakening. Sturm, Ruger last week said its three-month sales had dropped by one-quarter from a year earlier, tanking its shares by 19%.

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