Column: Bucking Pay-TV trend, Disney offers quality programming at a fair price

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Column: Bucking Pay-TV trend, Disney offers quality programming at a fair price
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The Happiest Place on Earth isn’t a theme park. It’s your TV. Or it soon will be. Columnist Davidlaz on Disney's new streaming service:

After decades of pay-TV companies gouging subscribers with bloated, high-priced programming packages, consumers are finally being offered the content they want at a reasonable cost — courtesy of Walt Disney Co.

And this week it was announced that for just $12.99, you’ll be able to get a bundle that includes Disney+, ESPN+ and Hulu. Disney Chief Executive Bob Iger said on the company’s earnings call this week that the idea was simple: offer consumers “tremendous volume, tremendous quality and tremendous variety — for a good price.”

According to Leichtman Research Group, the average cable or satellite TV subscriber now pays more than $100 a month for services that can include dozens if not hundreds of unwanted channels.The typical TV viewer watches only about 17 channels on a regular basis, says Nielsen. Don’t forget: Cutting the cord means having high-speed internet access. If you don’t already have it , that’ll add $60 or so to monthly costs.

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