The university hired a firm that mailed out a 'confidential survey' designed to prompt people to purchase health-related books costing about $100.
, an “online health resource providing trustworthy wellness information to consumers.”
The direct-mail solicitation sent by Remedy to people deemed by the company to be good sales prospects is confusing at best, deliberately misleading at worst. By my count, the word “free,” all in capital letters, appears no fewer than six times over the course of the four-page cover letter and survey.
In this way, the “confidential survey” is little more than a sales pitch that goes out of its way to hide its true intent.“The invoices get more and more aggressive,” she said, although Remedy and its contractor, Palm Court Data, will throw in the towel after eight or so attempts to collect the cash.In Schweitzer’s case, he received books on vision disorders, arthritis, back pain and memory troubles.
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