If tech companies won’t make as much money from selling links via search results, will they try to sell information gleaned from our interactions with search chatbots?
Google, along with the other tech giants, has been using AI in search for many years already.The difference now is that instead of searching based on the words you type, these new search engines will try to “understand” your question. And instead of sending you links, they’ll try to answer the questions, too.. ChatGPT sometimes just makes stuff up. Chatbots can also be tricked into saying things that are inappropriate, offensive or illegal - although researchers are working hard to reduce this.
Advertising revenue from Google Search results contributes about three-quarters of the US$283 billion annual revenue of Alphabet, Google’s parent company. Even if Google users stick with Google, but get their answers directly from the Bard, how will Google make money when no links are being clicked anymore?
And what about people who will use these chatbots for nefarious purposes? They may be perfect for writing personalised and persuasive messages to scam unsuspecting users - or to flood social media with conspiracy theories.
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