STOCKHOLM/LONDON :Alphabet's Google on Wednesday said it will enhance search results with generative AI features, in its latest salvo against Microsoft which laid out plans a day earlier to improve its rival search engine Bing.Microsoft is hoping new features can revive its Bing platform and take a shot at Go
STOCKHOLM/LONDON :Alphabet's Google on Wednesday said it will enhance search results with generative AI features, in its latest salvo against Microsoft which laid out plans a day earlier to improve its rival search engine Bing.
Adding generative AI to search results will create text or visual responses to prompts and enable users to interact with information in"entirely new ways", Google said. It was Google's second announcement this week. On Monday it unveiled its chatbot service Bard, but the launch has faced hiccups as Google's own online ad showed BARD delivering inaccurate answers.San Francisco-based OpenAI, backed by Microsoft, opened up its ChatGPT chatbot for free public testing in November. It surged in popularity within days and Microsoft now plans to use the technology to power its Bing search engine.
Microsoft said it expects every percentage point of market share it gains will bring in another $2 billion in search advertising revenue.
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