Microsoft to revamp Bing search engine with more AI as Google rivalry heats up
REDMOND, Wash. : Microsoft Corp is revamping its Bing search engine and Edge web browser with artificial intelligence, the company said on Tuesday, in one of its biggest efforts yet to lead a new wave of technology and reshape how people gather information.
“This technology is going to reshape pretty much every software category," said Microsoft Chief Executive Satya Nadella, in a briefing for reporters at Microsoft headquarters in Redmond, Washington.The power of so-called generative AI that can create virtually any text or image dawned on the public last year with the release of ChatGPT, the chatbot sensation from OpenAI.
Microsoft is now aiming to market OpenAI's technology, including ChatGPT, to its cloud customers and add the same power to its suite of products, including search. Microsoft's decision to update its Edge browser will intensify competition with Google's Chrome browser.
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