Decline in readers, ads leads hundreds of newspapers to fold

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Decline in readers, ads leads hundreds of newspapers to fold
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Waynesville, Missouri, became a statistic when its newspaper shut down. Now, Darrell Todd Maurina’s posts to Facebook are the main source of news in the town. SunshineWeek Read the story:

In this Feb. 19, 2019 photo, the old Daily Guide office stands for sale in St. Robert, Mo. With the shutdown of the newspaper in September 2018, this area in central Missouri's Ozark hills joined more than 1,400 other cities across the United States to lose a newspaper over the past 15 years, according to an Associated Press analysis of data compiled by the University North Carolina.

Five of Waynesville’s eight city council members are former military, and Mayor Luge Hardman says the meetings run efficiently as a result. All newspaper owners face a brutal reality that calls into question whether it’s an economically sustainable model anymore unless, like the Jeff Bezos-owned Washington Post, the boss is the world’s richest man.“They’re getting eaten away at every level,” said Ken Doctor, a news industry analyst at Harvard’s Nieman Lab.

But people left and weren’t replaced. Last spring, the Daily Guide was cut from five to three days a week. In June, the last newsroom staffer, editor Natalie Sanders, quit — she was burned out, she said. She made a bet with the only other full-time employee, ad sales person Tiffany Baker, over when the newspaper would close. Sanders said three years; Baker said one.“It felt like an old friend died,” Sanders said. “I sat and I cried, I really did.

Goodridge said some businesses found they could advertise much more cheaply in free circulars dumped at local stores. He now works at a college in the nearby town of Rolla. His job at the Daily Guide was eliminated during the relentless downturn. “Losing a newspaper,” said Keith Pritchard, 63, chairman of the board at the Security Bank of Pulaski County and a lifelong resident, “is like losing the heartbeat of a town.”

Residents talk with dismay about church picnics or school plays they might have attended but only learn of through Facebook postings after the fact. At a time when journalists and police are often at odds, it’s somewhat startling to hear local law enforcement unanimously express dismay at the loss of a newspaper.

“I thought it was great,” said Waynesville School Superintendent Brian Henry, later adding: “Nobody’s really stepped in and filled exactly what we had with our newspaper.” So Waynesville and St. Robert are left with Darrell Todd Maurina’s Facebook site, which he calls the Pulaski County Daily News.

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