Companies are still getting away with violating their users’ privacy. Until they take responsibility and make appropriate changes to their practices, women must remain cautious and take extra measures to protect their data.
These menstruation apps have millions of downloads yet have escaped much scrutiny from the public and data regulators. Maya gives users the option to input “symptoms” they have during their cycle, such as acne or high blood pressure. It also asks users to submit their mood, the dates of their cycle, and information on their sex life.
While Maya app users consented to developers using their data, most were likely unaware that their personal information was being used against them in this way. It is therefore questionable whether their consent can be seen as legitimate, as it was given without awareness of how others may use their data.
Though Plackal Tech is based in India, the data of its EU users must still be processed in compliance with the GDPR. Given the issues surrounding consent, transparency, and excessive data collection with this app, it seems highly likely that Maya was not GDPR compliant at the time of the investigation. that it had “removed both the Facebook core and Analytics SDK from Maya,” meaning personal and medical data is no longer passed to Facebook from the app.
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