The International Union of Cinemas (UNIC) has said the lucrative PVOD release of “Trolls World Tour” should not be used a reference point to “redesign” the business model around releasing. The Brus…
” should not be used a reference point to “redesign” the business model around releasing.
On Tuesday, the studio said the film took in $100 million in premium VOD rentals in its first three weeks of play in North America, a result that will push the film towards profitability. In a statement, UNIC said: “The performance of ‘Trolls Word Tour’ should be viewed — and only viewed — in the context of the exceptional circumstances surrounding its release and the unprecedented times we are living through.”
“This combination of unusual circumstances should not be used as a reference to re-design a longstanding and proven release business model, which remains crucial in ensuring the ongoing availability of films to the benefit of audiences,” said UNIC.
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