It's not yet clear how well the safeguards will work.
Facebook settled five lawsuits alleging that its advertising systems enabled discrimination in housing, credit and employment ads. For the social network, that's one major legal problem down, several to go, including government investigations in the U.S. and Europe over its data and privacy practices.
What's not yet clear is how well the safeguards will work. Facebook has been working to address a slew of social consequences related to its platform, with varying degrees of success. Last week, it scrambled to remove graphic video filmed by a gunman in the New Zealand mosque shootings, but the footage remained available for hours on its site and elsewhere on social media.
Facebook agreed to let the groups test its ad systems to ensure they don't enable discrimination. The company also agreed to meet with the groups every six months for the next three years, and is building a tool to let anyone search housing-related ads in the U.S. targeted to different areas across the country.
As part of the changes, advertisers who want to run housing, employment or credit ads will no longer be allowed to target people by age, gender or zip code. Facebook will also limit the targeting categories available for such ads. For example, such advertisers wouldn't be able to exclude groups such as"soccer moms" or people who joined a group on black hair care.
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