Funko announced new in-person experiences, collectibles, a Snoop Dogg-themed store, and plans to expand its Loungefly & Mondo brands. Exclusive insights:
With Funko nearing its 25th anniversary, the global toy and collectible brand is taking a look toward its future and appears to have fan experiences at the center of it. Among the announcements made by Funko this week were the Fun on the Run tour , a Snoop Dogg-themed retail store coming to California, and a company trip to Brazil's massive Comic-Con event known as CCXP.
"We continue want to push the boundaries and set the new standard," Beré said, speaking on in-person experiences with Funko. The Snoop Dogg store, formally named Tha Dogg House, will offer collectors across the street from SoFi Stadium a chance at exclusive items in the Pop! and Gold lines from Funko, as well as products from their standard massive mill of licenses. However, this does not mean more Funko stores will start popping up around the country any time soon.
"When we kicked off our consumer research, it was really, we know our collector. We know the fanatic, we know that demographic, we know how to market to them. All of that," Beré said."This was really focused on the broader pop culture, understanding that.
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