Strip said its mascot was inspired by the “beloved tourism icon” of Singapore.
SINGAPORE: Hair removal salon chain Strip said that social media users in China"may have drawn some wrong conclusions" from its use of an orangutan in an advertisement in the country.
"Our mascot was inspired by the beloved tourism icon of Singapore and has been present since the brand started 20 years ago," Strip said. The use of inventive and humorous advertising and marketing campaigns enables the company to take the embarrassment out of a"sensitive subject", it added. "I've made a tip-off against this advertisement," SCMP quoted one user as saying."This company degrades women and materialises women and creates body anxiety among women only for the sake of its commercial interests."A third user remarked:"A store serving women brought discomfort to women. Is it aware of who its customers are?"
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